In the last edition of the ITB, a roundtable was held to find out if the hotel industry was prepared to welcome digitization and its innovations in automation, the internet of things and artificial intelligence.

Hotel technology experts have pointed to the new trends that US hoteliers should take into account, including those that enhance the customer's experience from reservation to check-out, artificial intelligence and mobile technology.

Les Roches offers a roadmap for firms, entrepreneurs and entrepreneurs looking to start or reinvent their business. Among others we find smartphones, collaborative economy and the role of technology in creating experiences